Job Description
Email Marketing Specialist
Location: Edison, NJ (In-Office)
Employment Type: Full-Time
Job Summary
We are seeking a detail-oriented and results-driven Email Marketing Specialist to manage and execute our email marketing campaigns from strategy through deployment. This role will be responsible for creating, testing, and optimizing email communications to drive engagement, conversions, and customer retention while ensuring compliance with all applicable email marketing regulations.
Key Responsibilities
Plan, create, and execute email marketing campaigns, including promotional, transactional, and lifecycle emails
Build and manage email campaigns using email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, or similar)
Segment email lists based on customer behavior, demographics, and engagement data
Write and optimize email copy, subject lines, and calls-to-action to improve open rates and conversions
Coordinate with design and marketing teams to ensure consistent branding and messaging
Conduct A/B testing on subject lines, content, layouts, and send times
Monitor campaign performance and prepare regular reports on KPIs (open rates, click-through rates, conversions, unsubscribe rates)
Maintain email list hygiene and ensure data accuracy
Ensure compliance with CAN-SPAM, TCPA, and other applicable email marketing regulations
Stay current with email marketing trends, best practices, and deliverability standards
Qualifications
2+ years of experience in email marketing or digital marketing
Hands-on experience with email marketing platforms and CRM tools
Strong written communication and copywriting skills
Experience with audience segmentation and campaign analytics
Basic understanding of HTML/CSS for email formatting is a plus
Strong attention to detail and ability to manage multiple campaigns simultaneously
Ability to work in a fast-paced, in-office environment
Compensation
Base Salary Range: $60,000 – $75,000 annually
Compensation is based on experience, skills, and internal equity and is compliant with New Jersey pay transparency requirements.
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